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The obvious solution for 4chan would seem to be retargeting because no-one wants to expose themselves to the 4chan audience, but retargeting would mean only tar
by ig1 13y ago
The obvious solution for 4chan would seem to be retargeting because no-one wants to expose themselves to the 4chan audience, but retargeting would mean only targeting those members of 4chan who would be seeing their adverts elsewhere anyway.
It'd also mean that all 4chan users would get different adverts so there would be no momentum around a particular advert in the community.
- aggronn 13y agothis remains problematic because the reason they have trouble attracting advertisers is that the brands don't want to be associated with 4chan. So retargeting would be okay, until some submits a screenshot to the Consumerist showing a BMW ad 40 px away from a picture of a decapitated cat. Doesn't matter that the person who submitted it had just googled 'San Francisco BMW dealership'
- ig1 13y agoIf consumerist would publish an article on such a thing because someone on 4chan sent them a screenshot then 4chan is going to take them for a ride in any case...