To put it simply, if you're top 3 on organic results, Google is useless for your business. And sometimes not even being top 3. Nowadays you're supposed to buy

To put it simply, if you're top 3 on organic results, Google is useless for your business. And sometimes not even being top 3. Nowadays you're supposed to buy ads to stay competitive. Google grew so much that it's now a monopolist behemoth, and that's why they're swimming in money. But because they keep all the nerds in love with them, they manage to get zero flak for it.