This is making the arguments based on only things "above the fold". There are plenty of people that have dispelled the myth that content NEEDS to be above the f

This is making the arguments based on only things "above the fold". There are plenty of people that have dispelled the myth that content NEEDS to be above the fold (1)(2). That said, the implication with Google results is that the higher up on the page the link is, the more relevant that link is to a user's search. In my experience, very few people ever get to the second page of Google Search results. I'm all but certain that if we looked at heatmaps of clicks across all Google search pages, we would see this quite clearly. It's the entire reason that SEO has been an industry at all. It gets more troubling with products like Google Cars (3)(4). It is literally another layer of PPC results specific to cars. I've got to think that other car retailers (including manufacturers) can't be too happy about this. (1) http://iampaddy.com/lifebelow600/ http://iampaddy.com/lifebelow600/ (2) http://blog.kissmetrics.com/why-the-fold-is-a-myth/ http://blog.kissmetrics.com/why-the-fold-is-a-myth/ (3) http://www.drivingsales.com/blogs/InvestigativeReporting/2013/04/08/google-cars-it-means-dealers-consumers-industry http://www.drivingsales.com/blogs/InvestigativeReporting/201... (4) http://searchengineland.com/google-tests-new-car-leads-product-126070 http://searchengineland.com/google-tests-new-car-leads-produ...