>> Providing content with embedded advertising Also in-program advertising, as was classicly shown in The Truman Show and as seen nowadays with the gratuitous

>> Providing content with embedded advertising Also in-program advertising, as was classicly shown in The Truman Show and as seen nowadays with the gratuitous Coke cups used on American Idol. As for the networks being redundant, yes and no. Yes in the distribution sense, but certainly not in the production stage. On-line distribution may be easy (for varying levels of "easy"), but someone's still gotta put up the money, organization, time, and physical plant to write and film the show, and keep it going for a while until it gets popular.