While this is true, users are still clicking organic results much more often than the paid options even though the organic results real estate keeps shrinking[

While this is true, users are still clicking organic results much more often than the paid options even though the organic results real estate keeps shrinking[1]. Even with the shrinking organic screen space, the first three results still capture the vast majority of the clicks, so results 4-10 receive fewer clicks regardless of the amount of space given to organic results. I'd like to see a study where organic results 1-10 all appear on the page above the fold, giving users the ability to see all the results without having to scroll and measure click through rates at that time. 1. http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time http://searchenginewatch.com/article/2200730/Organic-vs.-Pai...