What's not totally clear to me, and I'm not sure if Dave would be willing to share (but worth a try!) is whether Agant was primarily financing itself through up

What's not totally clear to me, and I'm not sure if Dave would be willing to share (but worth a try!) is whether Agant was primarily financing itself through up-front development fees or through revenue share. Because I know for a fact there are a number of agencies in the UK that have managed to build sustainable businesses off up front costs. I don't know of any (and I'd love to be proved wrong on this) that have done it through revenue share. I've definitely lost pitches to companies that proposed revenue shares though... >I can't imagine that there wasn't enough good work out there for a talented team of proven developers+designers. I alluded to this in another post, but the problem now is more that the companies prepared to pay top dollar for apps tend to be those that aren't going to pick a small agency, even one with good creds. They're looking for big, established players that can service all of their digital needs in a single go.