I guess they had a significant amount of people who had never moved on. Better to serve them up something they knew than push they to Yahoo search and have then

I guess they had a significant amount of people who had never moved on. Better to serve them up something they knew than push they to Yahoo search and have then actually think about searching options. Over time I guess that number become small enough that maintaining a separate brand is no longer worth the likely small amount of effort to do it.