But this isn't a case of them being criticized when they try to make an /improvement/ in their behaviour. They would always sell Lego to any girl who can pay fo

But this isn't a case of them being criticized when they try to make an /improvement/ in their behaviour. They would always sell Lego to any girl who can pay for them, the bad behaviour in in marketing specifically to boys and creating Lego sets that reinforce gender stereotypes. They could simply stop doing that.