My experience has been around B2B. That's not to say that B2B is better if you're in a consumer market. Usually whatever you're in, the other seems like it woul

My experience has been around B2B. That's not to say that B2B is better if you're in a consumer market. Usually whatever you're in, the other seems like it would be easier because you haven't hit all the real life details yet. A B2B sale for example is not a trivial dollar amount, so your customer can be more demanding. There will be customers who are perfect, and those that are completely incompetent using exactly the same product.