Of course they do, not only are they playing for the right to win a championship, but their contracts have incentive clauses for advancing through and winning t

Of course they do, not only are they playing for the right to win a championship, but their contracts have incentive clauses for advancing through and winning the title. It also means they'll have more leverage when they negotiate for higher salaries since they have proven success in the playoffs. Some players are well-known (and well-paid) for just their playoff performances. "Big shot" Robert Horry has hit clutch shots while winning championships for the Rockets, Lakers, and Spurs.