This makes all the hoopla around video sharing sites more urgent. The more easily web video gets off the PC and onto your normal TV, the more people will watch

This makes all the hoopla around video sharing sites more urgent. The more easily web video gets off the PC and onto your normal TV, the more people will watch during non-work hours, and the longer the format can become (at work, you watch youtube clips, not 30 minute shows, and only nerds watch TV in front of a computer). If this becomes as mass market as the iPod, the market for higher quality web content will explode.