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Awesome, thanks. Yes, we actually have some interviews scheduled with failed Kickstarters. The most common reason for failed campaigns is simply that people hav
by raminassemi 13y ago
Awesome, thanks. Yes, we actually have some interviews scheduled with failed Kickstarters. The most common reason for failed campaigns is simply that people haven't prepared enough or prepared ineffectively.
Do you have a network of interested prospects? Can you get their attention?
Most successful Kickstarters created lists of people who to reach out to, by which means, on which date, with notes on what to say and what their desired outcome was.
Timing is critical. You want to have things in place before launching.
Many failed Kickstarters didn't do that. They just created their project, and then plastered their Twitter and Facebook audience with "Here's our Kickstarter, please back us". And they overestimated the amount of backers that would come via Kickstarter itself.
- cinbun8 13y agoThat sounds scarily similar to 'build it and they will come' :) Thanks for sharing that.