I'm not so sure. I'm 22 and most people in my generation wouldn't know what AltaVista is. As would most non-techie I believe. And for the people who know what i

I'm not so sure. I'm 22 and most people in my generation wouldn't know what AltaVista is. As would most non-techie I believe. And for the people who know what it is, the brand has absolutely no value.