These are full of actionable advice if you are planning to do or doing consultancy/product business. Anecdote: reading [0] in Patrick's last Friday email was a

These are full of actionable advice if you are planning to do or doing consultancy/product business. Anecdote: reading [0] in Patrick's last Friday email was a light bulb moment for me. The timing was perfect as I was about to throw pre-launch page for http://www.ASPSecurityKit.net http://www.ASPSecurityKit.net . Though the product’s target market is primarily software developers, still the copy should address what kind of systems they can build with the product I’m proposing rather than listing the raw technical features “activity-based, resource-aware authorization … Blah blah” and expect them to think what they can build with it. [0]: a consultant hired to build an in-house CRM wouldn't pitch "Our CRM is going to be easy to use", they'd pitch "Your sales team will close more deals in less time when using our tool." Edit: As a consequence, made it to HN home page, and collected a lot of interested folks' emails (in 3 digits).