4 ms·
A cautionary tale: When I released my game on Facebook shortly after the platform launch, the company I worked for was making bank. We consistently doing $5k
by teej 18y ago
A cautionary tale:
When I released my game on Facebook shortly after the platform launch, the company I worked for was making bank. We consistently doing $5k a day in ad revenue for a straight 6 months. But then two things happened: the ad vendors realized they weren't getting value out of the CPM they paid out and the gold rush money to buy app installs dried up. It didn't take more than a month for that revenue to decrease ten-fold.
- dkokelley 18y agoMost of the ads I see are for paid apps. I wonder if there's any data on the ROI for these advertisers. If advertisers are paying $2 CPM, and getting, say 5*$0.99 app sales for those impressions, then it's quite possible that those CPMs could keep up. That's a 72% ROI after the Apple tax. (Note: All the numbers above are made up.)