If (when) Google develops the console, they are developing the software for it as well. What is stopping Ouya, Roku or Samsung from integrating this directly in

If (when) Google develops the console, they are developing the software for it as well. What is stopping Ouya, Roku or Samsung from integrating this directly into their hardware and circumvent the need for an additional box altogether? This is not a console war between Apple and Google, more competition between Apple and Android since I think again the big winner will be Samsung here. Also its not a war but just a continuation of what's going on in the mobile space.