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I have to wonder at what point these repetitive ads diminish in value. How many times do you need to see a truck hauling a heavy load, slogging through mud to a
by medell 13y ago
I have to wonder at what point these repetitive ads diminish in value. How many times do you need to see a truck hauling a heavy load, slogging through mud to a husky voice over?
GM had a $3.1B ad budget last year, 2nd only to P&G.
http://www.businessinsider.com/the-35-companies-that-spent-1-billion-on-ads-in-2011-2012-11?op=1 http://www.businessinsider.com/the-35-companies-that-spent-1...
- chloraphil 13y agoI don't think GM makes dealer commercials as they are the manufacturer.
- jbottigliero 13y agoAlthough they may not make the commercials directly, in print there is often "co-op" money available to dealers when certain criteria is meet by said ad... I imagine there is a similar system for television adverts.
- BHSPitMonkey 13y agoYour descriptions sound like manufacturer commercials; Dealer commercials are the ones with jingles and usually the owner of the dealership yelling things at you for 30 seconds straight.