It's a nice idea but I'm surprised they didn't try to find someone who has actually started a successful startup to write it. Or at least co-write it. I mean,

It's a nice idea but I'm surprised they didn't try to find someone who has actually started a successful startup to write it. Or at least co-write it. I mean, ReadWriteWeb watches a lot of startups so from that perspective I could see how they'd have a lot to offer. But at the same time there could be all kinds of processes going on internally that they know nothing about. Which is why it seems odd to me that they'd write a guid