One way is to highlight cases with generally good people getting destroyed by overzealous prosecutors. Its unfortunate, but this is one of those issues where op

One way is to highlight cases with generally good people getting destroyed by overzealous prosecutors. Its unfortunate, but this is one of those issues where optics is huge. If you're black or hispanic or have tattoos, many people will assume "oh, well he probably committed another crime anyway, so its okay to go overboard on this one".