This is a "I loved Country before Country was popular" feeling. Industries get a new buzzword every few years and if you don't adopt the buzzword you look out

This is a "I loved Country before Country was popular" feeling. Industries get a new buzzword every few years and if you don't adopt the buzzword you look out of date. I didn't really want to adopt "Web 2.0" for my product but I had to if I wanted to get free advertising on blogs. I don't care about "Web 2.0" other then it's marketing potencial. I take whatever best ideas there are from a trend and implement them, but it is just part of a focus on incremental improvement (because there is no such thing as "done".)