http://gigaom.com/2011/04/21/the-average-ios-app-publisher-isnt-making-much-money/ http://gigaom.com/2011/04/21/the-average-ios-app-publisher-i... So, the magi

http://gigaom.com/2011/04/21/the-average-ios-app-publisher-isnt-making-much-money/ http://gigaom.com/2011/04/21/the-average-ios-app-publisher-i... So, the magic numbers seem to be $5.99, and $8.99 for games, and $5.99 or $6.99 for non-games. That's old data from 2011; but it makes sense. "A few bucks" has a similar transaction cost (is it worth actually paying for?) as a $0.99 game, when you compare them to "free". Though I bet if you charge any money (even 0.99) for a game with IAP, you've already convinced them to open their wallets. I'd love to see more recent data, but I can't see how "undercutting" the competition is worth it. Unless there's a network effect (spamming friends) ... why would you want 3X the sales, and half the revenue?