I thought it was extremely clear that they are selling their image instead of just saying: "So, we've got this wiki-ish kind page but when you click on a link

I thought it was extremely clear that they are selling their image instead of just saying: "So, we've got this wiki-ish kind page but when you click on a link you get this modal popup thing where stuff is explained to you instead of visiting a new page." They know they are selling their name and image and they do it full-force.