"Twitter ... created a new and popular way for people to use the Internet to discover content and research products they want to buy." Come on, seriously? How

"Twitter ... created a new and popular way for people to use the Internet to discover content and research products they want to buy." Come on, seriously? How many people do that? How is it better than normal product reviews that are all over the internet? Just because people use Twitter's search doesn't mean they're searching for products, or that they're not just marketers monitoring their own brands. Who searches Twitter to discover content? What is it about Twitter that makes people babble incoherently?