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Netflix is indeed using some slippery and perhaps contradictory wording that has passed through at least one marketing filter. Although we may interpret "premi
by isomorphic 13y ago
Netflix is indeed using some slippery and perhaps contradictory wording that has passed through at least one marketing filter.
Although we may interpret "premium" to connote "better", the usage meaning "something you have to pay" is accurate.
Perhaps we could take back the language and start referring to the extensions as "Media Fee Extensions"?
- mtgx 13y agoI think it has nothing to do with being paid - it's not like you pay for the plugin itself. Plus, they wouldn't want you to think about having to pay for it anyway. I think in this case it's just a meaningless word introduced to make it sound better than the "proprietary plugins" like Silverlight and Flash. I think their alternatives were naming it like "Awesome Viewing Experience Extension" or "Netflix True HD Vision Extension", or something like that. In each case they wouldn't mean what they normally mean, and would be used in a misleading way just to give you a "good feeling" about having DRM on the web.
- ebbv 13y agoThe issue is there's already accurate words to describe these extensions; DRM. But the accurate words have negative connotations so they avoid them on purpose and try to use positive ones which may be technically accurate but wouldn't be how anyone would normally choose to describe them. This is the definition of spin.
- Daiz 13y agoI think we should just all start calling these extensions either something like "Digital Restriction Extensions" (DRE for short) or just plain and simply "DRM Extensions". If misleading garbage like "Premium Media Extensions" were left to the likes of Netflix press releases, reporting on the subject would be much more truthful.