"Seeing your IP logs – and especially feeding them through sophisticated analytic tools – is a way of getting inside your head that's in many ways on par with r

"Seeing your IP logs – and especially feeding them through sophisticated analytic tools – is a way of getting inside your head that's in many ways on par with reading your diary," Sanchez added. It's great to see this information going public, however hyperbolic statements like the above are completely unnecessary and really take away from the rest of the article.