> I'm more inclined to prop it open on a tab on Youtube than I am to go through the hassle of opening iTunes Perhaps the issue is one of perceived value to the

> I'm more inclined to prop it open on a tab on Youtube than I am to go through the hassle of opening iTunes Perhaps the issue is one of perceived value to the end user. When I hear a song that I love, I have to own it. If I hear something on Spotify I'm off to the iTunes store to buy it. If I hear it in a shop or at a party, I Shazam it and I'm off to the iTunes store. If it's not on the iTunes store, I look for a store that has it. If it's not available on any store (this happens frequently - I listen to a lot of underground music) I check on Soundcloud. If it's not on Soundcloud then I'm off to Youtube and favorite it so that I can look for it again at a later date. My music collection used to be 100% pirated, but when I lost my collection (and backups!) I realised how much good music meant to me. It's worth more than most of my possessions. The issue for many is perceived value - I cannot fathom how someone would happily pay for a beer or some other quick buzz but not for a song that will bring them joy for the rest of their lives.