> “My worry is that flat design will lead to less information density” That seems like a very silly worry, given that visually rich design is demonstrably wors

> “My worry is that flat design will lead to less information density” That seems like a very silly worry, given that visually rich design is demonstrably worse for information density, whereas “flat” design is demonstrably better for it. Your argument of “decreased emphasis on visual hierarchy” has the design principles entirely backwards, especially when you look at apps like Tweetbot vs. iOS 7’s visual aesthetic. Whatever density is reduced in iOS 7 has nothing to do with its flatness, but all to do with the designers’ conscious decision to give UI elements more breathing space. But I can point you to dozens of iOS 7 examples that are more information dense now than in iOS 6, and the main reason for this is the flatter, simpler aesthetic requiring less whitespace to make information identifiable.