Always know, and work an angle. Most stories have multiple facets - the entrepreneur's personality, background, the product, it's target market, where it's deve

Always know, and work an angle. Most stories have multiple facets - the entrepreneur's personality, background, the product, it's target market, where it's developed, what tech it uses etc - they can all be turned into angles interesting to specific blogs and bloggers. Take every single facet and work out who that angle will be appealing to and pitch it to them right.