I think content is always the majority of the cost in these revenue share deals. Hulu: 70% [1] YouTube: 55% [2] Google Adsense: 68% [3] Spotify: 70% [4

I think content is always the majority of the cost in these revenue share deals. Hulu: 70% [1] YouTube: 55% [2] Google Adsense: 68% [3] Spotify: 70% [4] [1] http://www.businessinsider.com/henry-blodget-hulu-turns-profitable-we-eat-crow-2010-4 http://www.businessinsider.com/henry-blodget-hulu-turns-prof... [2] http://www.theverge.com/2013/3/4/4062810/youtube-partners-complain-revenue-sharing-google-ads http://www.theverge.com/2013/3/4/4062810/youtube-partners-co... [3] https://support.google.com/adsense/answer/180195?hl=en https://support.google.com/adsense/answer/180195?hl=en [4] http://m.diamondbackonline.com/mobile/diversions/article_f94b8596-97fa-11e2-b430-001a4bcf6878.html http://m.diamondbackonline.com/mobile/diversions/article_f94...