For a brand that's gaining momentum, getting coverage is a bit easier. You might already follow the writers on twitter or vice versa, or if you're in SF/the val

For a brand that's gaining momentum, getting coverage is a bit easier. You might already follow the writers on twitter or vice versa, or if you're in SF/the valley you might even grab coffee with them. For a company starting out, you need to either have a product so thoroughly badass that it trounces something else that is hot, or you need a connection / intro to someone who knows them well. It doesn't have to be Michael Arrington himself -- in fact, he's obviously such a busy and important guy that it's almost impossible to get his attention. However, at each of these blogs there are staff writers. They're the ideal person to reach out to -- they're looking for great stories, and hey, you've got one. Final tip: use bullet points. Include screenshots if you can. If you make it so compelling and so obvious that it's a story, and you practically write it for them, you make their life easier and that makes it a no-brainer for them to write about you. As for API -- that sounds very cool. We're very psyched about becoming a more open platform to let people build apps on top of Posterous.