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I'm more interested in how you got Mashable to cover this (so quickly). Anything you could share there? (yes, PR-related question). Awesome feature, I'd imagin

• rantfoil 18y ago
  For a brand that's gaining momentum, getting coverage is a bit easier. You might already follow the writers on twitter or vice versa, or if you're in SF/the valley you might even grab coffee with them. For a company starting out, you need to either have a product so thoroughly badass that it trounces something else that is hot, or you need a connection / intro to someone who knows them well. It doesn't have to be Michael Arrington himself -- in fact, he's obviously such a busy and important guy that it's almost impossible to get his attention. However, at each of these blogs there are staff writers. They're the ideal person to reach out to -- they're looking for great stories, and hey, you've got one. Final tip: use bullet points. Include screenshots if you can. If you make it so compelling and so obvious that it's a story, and you practically write it for them, you make their life easier and that makes it a no-brainer for them to write about you. As for API -- that sounds very cool. We're very psyched about becoming a more open platform to let people build apps on top of Posterous.
• kingsley_20 18y ago
  Always know, and work an angle. Most stories have multiple facets - the entrepreneur's personality, background, the product, it's target market, where it's developed, what tech it uses etc - they can all be turned into angles interesting to specific blogs and bloggers. Take every single facet and work out who that angle will be appealing to and pitch it to them right.