Twitter can be seen as a slot machine. "It was one of B.F Skinner's most important discoveries that behavior reinforced intermittently (as opposed to consisten

Twitter can be seen as a slot machine. "It was one of B.F Skinner's most important discoveries that behavior reinforced intermittently (as opposed to consistently) is the most difficult to extinguish. In other words, intermittent rewards beat predictable rewards. It's the basis of most animal training, but applies to humans as well... which is why slot machines are so appealing, and one needn't be addicted to feel it." Read more in Kathy Sierra's post: Is Twitter TOO Good: http://headrush.typepad.com/creating_passionate_users/2007/03/is_twitter_too_.html http://headrush.typepad.com/creating_passionate_users/2007/0...