I don't think the personal ethics issue is that simple and clear-cut. For example, I use both an ad blocker and a readability tool (in my case, it's Evernote Cl

I don't think the personal ethics issue is that simple and clear-cut. For example, I use both an ad blocker and a readability tool (in my case, it's Evernote Clearly). I started blocking ads long before stuff like Clearly was invented, but the motivation is the same: I want to read the stuff I came to read and all the other crap on the page is making it difficult to do so. If I stop using an ad blocker, I would still use Clearly. My point is, would your ethics also preclude you from using a readability tool? Now, one can argue that a tool like Clearly is okay, because it requires you to click on it and it gets rid of the stuff that distracts you, but the ads still get displayed in the first place. What if someone made a tool that downloads the ads, as if to display them, without ever displaying them? By using such a tool, you wouldn't be denying publishers income while consuming their content, but you would still be gaming the system. How ethical would that be? Again, the hard line would be to either a) suck it up and consume both the content and the crap together, or b) refrain from consuming the content altogether. But the hard line approach doesn't really solve anything, except giving you the moral high ground. There's a real problem with the ad-supported content and the problem is the conflict between what the advertisers want, which is to force you to pay attention to their ads, even at the cost of breaking your experience, and what the content consumers want, which is to consume the damn content without being distracted or even badgered. Even most of the so-called non-intrusive ads are annoying, because they're inserted where they're supposed to draw your attention.