At the end of the day the ads hurt my brain. I don't think you can really block them out mentally, as you claim. Can you block out really loud noise, for exampl

At the end of the day the ads hurt my brain. I don't think you can really block them out mentally, as you claim. Can you block out really loud noise, for example? I don't think the brain works that way. You might think you blocked something out mentally, but you would probably still have increased stress levels. I don't really feel unethical for using Ad Blockers. I don't think watching ads is the same as paying. I figure ads are about statistics and advertisers count on only reaching part of the audience. Since I definitely never click on ads, I am not part of that target audience (except for the unavoidable minor brainwashing). I might still help out a site owner by recommending their site, thus attracting other people who might then click on ads. I am not responsible for a site owners business model, either. In the age of AdWords I figure pay-per-view ads must be very rare?