Once you get a group of customers who have been told and internalized "price doesn't matter," then you will only see one response from the producers. Producers

Once you get a group of customers who have been told and internalized "price doesn't matter," then you will only see one response from the producers. Producers who tried to avoid the game got left behind. When the students don't care about the cost, then it becomes a losing proposition to skip out on (say) the $10 million expense that only provides $1 million of value to your students.