sanj - it's tricky to find a voice and message that resonates with a broader audience. in my book, for example, i explained a lot of stuff like "how to scale"

sanj - it's tricky to find a voice and message that resonates with a broader audience. in my book, for example, i explained a lot of stuff like "how to scale" which i thought was relatively pedestrian yet was really complicated for some people to understand. then when you take it a step further and publish it in mainstream media like forbes, you have to be careful of alienating a broader audience. what to you is a "flaccid truism" (great label btw) is a wildly powerful concept to others. i spend far more time trying to simplify concepts than trying to dig deeper into them. from what i've seen of most on-line startup pundits, a great deal of their audience is made up for the same people and becomes somewhat nepotistic.