I can partially agree with you here; The way we perceive the present is certainly not the way it comes through on camera. However, I don't believe that adding a

I can partially agree with you here; The way we perceive the present is certainly not the way it comes through on camera. However, I don't believe that adding a filter to an Instagram photo brings the photo any closer to the way we experienced that moment either. People slap filters on photos to give them an artsy touch and to make their lives look like something to be jealous of when the photo shows up on some social network's news feed. So yes: if someone were able to devise a way of capturing memories that could be played back the way the really felt, that would be ideal. But since we can't, I'd rather see that event as it was than distorted in some mostly random direction. Having said that, this is not me taking a swing at Instagram. I think it's a great product, and I have a lot of fun with it. I'm just saying that the author's logic train here is rather faulty.