Two new models for TV apps I see are: 1. Games that are specifically fitted to replace TV. They'll probably be non competitive, fit for nearly passive consump

Two new models for TV apps I see are: 1. Games that are specifically fitted to replace TV. They'll probably be non competitive, fit for nearly passive consumption, with great story and visuals. Machinarium is one example, and i heard good thing about the walking dead story wise. But there would be a need to finding all those games and marketing them to TV viewers. 2. Israeli TV production houses seem on some disruptive path. For example hatufim, the TV series homeland was based on, cost $50k per episode, vs $2.5 million per homeland episode. Those financial limits make israeli producers focus on good stories, which is the reason Hollywood does lots of deals with israeli companies. On the other hand, such cost structure makes it much easier to try new things: releasing all episodes at once(really helps to be absorbed with content), new finance models,new ads tech,new ways to access global audiences, new kinds of stories. And TV as apps could make it easier to build such models.