when creating a brand i'm always inventing a new word, a new name. it's the best part of the whole venture, it takes time, lot of dreaming and skipping to the

when creating a brand i'm always inventing a new word, a new name. it's the best part of the whole venture, it takes time, lot of dreaming and skipping to the real word but the final feeling is fantastic: cathaia, smuff, kobi, mushka ... all names have the story of the business behind them + made to be remembered immediately in their context: cathaia was an ai r&d company, smuff is a gadget & gizmo webshop, kobi is personal finances and mushka is a private fashion store