It's a bit naive to write such pieces without asking the question why do start up founders do this, really? Here is the entrepreneur's perspective. After all,

It's a bit naive to write such pieces without asking the question why do start up founders do this, really? Here is the entrepreneur's perspective. After all, we are not dumb. We may love to work but most of us wouldn't just want to take so many initiatives if we didn't get the impression that we must to acheive goal x. In this case, goal x is often more funding or traction. And as part of the funding process, you get feedback about the milestones you must hit to get your next round of funding. Moreover, you get shit load of very conflicting feedback, in some cases by the same VC just on a different day. Entrepreneurs trying to attack from many different angles are basically hedging their bets due to a lack of clear signal from the market. The solution to this problem is not as simple as the original post makes it appear. --Entrepreneur