This is relevant: http://www.gov-online.go.jp/eng/publicity/book/hlj/html/201201/201201_04.html http://www.gov-online.go.jp/eng/publicity/book/hlj/html/2012...

This is relevant: http://www.gov-online.go.jp/eng/publicity/book/hlj/html/201201/201201_04.html http://www.gov-online.go.jp/eng/publicity/book/hlj/html/2012... "MetaCookie+ is a technology that changes the taste of a cookie when it is being eaten based on an illusion evoked by changing its appearance and scent." The way something tastes is partially determined by your expectations. Smell, appearance, cost, and if someone tells you it has hints of X, you will probably find that X. Still, pleasure is personal and your own opinion is the only one that counts.