Some of our customers at FreshBooks remember use from the days the product was named after the company name: 2ndSite. That name has all sorts of problems, not l

Some of our customers at FreshBooks remember use from the days the product was named after the company name: 2ndSite. That name has all sorts of problems, not least the website (http://www.secondsite.biz/ http://www.secondsite.biz/) so at the top of 2006 they decided to rebrand. Well, that's putting it lightly. They actually murdered the brand: http://www.brandmurder.com/ http://www.brandmurder.com/ For those of you curious about how we chose FreshBooks as the new brand, Mike wrote all about it in ThinkVitamin: http://thinkvitamin.com/single/features/how-to-name-your-company/ http://thinkvitamin.com/single/features/how-to-name-your-com... P.S. Pro tip: .biz is not .hip. ;) -- Sunir, Chief Handshaker, FreshBooks