Use a name that doesn't mean anything. It will violate the branding law that a name should impart some sense of what the product/service does, but I think it's

Use a name that doesn't mean anything. It will violate the branding law that a name should impart some sense of what the product/service does, but I think it's worth sacrificing that dogma in favor of having a name that: 1. Will derive a decent Google search without having to fool with any SEO stuff. 2. Work internationally. 3. Will be distinctive. 4. Will provide the flexibility you'll need as your product/service evolves over time. After wasting a ton of time trying to come up with a name, we took the first letter of four key words that were relevant to our software, stuck them in to scrabble dot com, got some suggested words, one of which was pithy and sounded OK, and then stuck a 'x' on the end to make it unique. The dot com is easy if it's made up.