My criteria: 1. Acceptable 2. Trivial to spell and pronounce for target audience (and from lacker's comment, I suppose investors too) 3. Unique enough to be

My criteria: 1. Acceptable 2. Trivial to spell and pronounce for target audience (and from lacker's comment, I suppose investors too) 3. Unique enough to be the top result when searched by name 4. No existing trademarks 5. An intelligent answer for how the name is associated with the product 6. Unregistered .com I try not to spend more than a few hours brainstorming names because it's an endless process. The product should define the name, not the other way around.