When we started working on Filmgrain, what became clear was that it wasn't so much that the popularity told you if the movie was good or bad, it was that it wor

When we started working on Filmgrain, what became clear was that it wasn't so much that the popularity told you if the movie was good or bad, it was that it worked remarkably well at highlighting the movies people care about right now. I know many of us watch critic reviews to see if a movie is any good before going, but I don't think this is the norm. Many people just get excited about a movie and then go see it. The other cool thing that Filmgrain captures that's different from quality is insight into what people liked about a movie afterwords. For example, people were divided on if Great Gatsby was good or not, but people couldn't stop tweeting about the soundtrack. I'd have never known how much people cared if it wasn't for this feed and it's this type of meta information we want to bring forward, as we can.