Well, cPanel and Plesk are mainly centered around Apache, so my first though is make one for nginx. Include a 1-click installer for Nginx + PHP-FPM + WordPress

Well, cPanel and Plesk are mainly centered around Apache, so my first though is make one for nginx. Include a 1-click installer for Nginx + PHP-FPM + WordPress [1] and I think you'd already be onto something. Next, look at some way to do simple, static site/blog hosting (again using nginx). Give them a choice of Jekyll or Middleman (I do Ruby so that's what I know) and let them update via (S)FTP, a rich-text editor, or email. I started something like this with http://www.utterson.me http://www.utterson.me but also check out http://neocities.org http://neocities.org that was posted on HN recently. Basically, slap a nice hosting account on either of those and go from there. Think about all the freelance designers/developers out there. They build a site or a WP theme for a customer. That customer then needs to host it. So give them the ability to make money without all the bloat of Plesk/cPanel's reseller/sub-account BS. Stripe integration could come into play here. [1] https://www.digitalocean.com/community/articles/how-to-install-wordpress-with-nginx-on-ubuntu-12-04 https://www.digitalocean.com/community/articles/how-to-insta...