3 ms·

Echoing the grats on shipping, but I think you can do a lot better with a focus on marketing. 1) Sell benefits, not features. "Position Detail With Contact Det

Echoing the grats on shipping, but I think you can do a lot better with a focus on marketing. 1) Sell benefits, not features. "Position Detail With Contact Details" is just describing what the software does. Why does a customer care? What does this do for them? How is this different than what e.g. Monster or CareerBuilder does? Emphasize benefits you provide that sites like that don't. 2) Work on your branding and elevator pitch. What brief phrases explain what you offer and why it's awesome? How can you quickly communicate this in 48-point font or giant colorful illustrations, and then back up with more text addressing a customer's needs? I feel like your branding/message suffer from Prospect being a common term, and all the Prospect info being hosted under 'Human' (another common word), not being on its own site. Hard to have a uniform top-level message. 3) Work on your pricing grid. This is a key step of your sales funnel; literally no one can become a customer without seeing it. I would flip the grid into the more common vertical format; you can search for "four column pricing grid" for advice here. I would consider naming the 4 plans, offering a discount to those who buy longer plans (and show the discount!), and add a 'start now' etc call-to-action button for each plan. You don't want this grid to be dull or a dead end. 4) Marketing ideas: I might continue to sell personally until you have some decent stats to speak of, in terms of # of jobs posted and # of job seeker subscribers. It's clear that you've done good technical work, but the marketing side needs more focus to be able to scale well. Best of luck! Report back with your next iteration. :)

amac 13y ago
Firstly, thanks for the detailed review. > I feel like your branding/message suffer from Prospect being a common term, and all the Prospect info being hosted under 'Human' (another common word), not being on its own site. Hard to have a uniform top-level message. This is something I agonized over - Human is my company and I almost launched Prospect on a separate URL. However, I felt that I could better integrate customer service by using the sub-domain. Maybe the name is a bad one but It was short and one that wasn't in use by anyone else in regards to this type of HR function. > 3) Work on your pricing grid. This is a key step of your sales funnel; literally no one can become a customer without seeing it. I would flip the grid into the more common vertical format; you can search for "four column pricing grid" for advice here. I would consider naming the 4 plans, offering a discount to those who buy longer plans (and show the discount!), and add a 'start now' etc call-to-action button for each plan. You don't want this grid to be dull or a dead end. Absolutely, I need to improve the pricing marketing. I will work on the grid asap. > 4) Marketing ideas: I might continue to sell personally until you have some decent stats to speak of, in terms of # of jobs posted and # of job seeker subscribers. It's clear that you've done good technical work, but the marketing side needs more focus to be able to scale well. Thanks. I can certainly market the number of jobs posted and subscribers for sure though right now, it's nothing to shout about. (Less than 10 customers) I probably need a designer and in terms of back-end, it's far from perfect as others have pointed out.

amac 13y ago

Firstly, thanks for the detailed review. > I feel like your branding/message suffer from Prospect being a common term, and all the Prospect info being hosted under 'Human' (another common word), not being on its own site. Hard to have a uniform top-level message. This is something I agonized over - Human is my company and I almost launched Prospect on a separate URL. However, I felt that I could better integrate customer service by using the sub-domain. Maybe the name is a bad one but It was short and one that wasn't in use by anyone else in regards to this type of HR function. > 3) Work on your pricing grid. This is a key step of your sales funnel; literally no one can become a customer without seeing it. I would flip the grid into the more common vertical format; you can search for "four column pricing grid" for advice here. I would consider naming the 4 plans, offering a discount to those who buy longer plans (and show the discount!), and add a 'start now' etc call-to-action button for each plan. You don't want this grid to be dull or a dead end. Absolutely, I need to improve the pricing marketing. I will work on the grid asap. > 4) Marketing ideas: I might continue to sell personally until you have some decent stats to speak of, in terms of # of jobs posted and # of job seeker subscribers. It's clear that you've done good technical work, but the marketing side needs more focus to be able to scale well. Thanks. I can certainly market the number of jobs posted and subscribers for sure though right now, it's nothing to shout about. (Less than 10 customers) I probably need a designer and in terms of back-end, it's far from perfect as others have pointed out.