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To me the messaging is confused. The tagline of creating the world's largest law firm clashes with what appears to be the central idea of the site i.e. to promo
by grabeh 13y ago
To me the messaging is confused. The tagline of creating the world's largest law firm clashes with what appears to be the central idea of the site i.e. to promote referrals between lawyers.
The reason for the clash is that referrals often happen because a firm who receives the initial instruction is conflicted due to an existing client and has to refer the instruction to another law firm who is not conflicted.
As a result, the aim of creating the world's largest firm seems counter-intuitive to the intended objective of the site.
- chalst 13y agoCoI maybe drives most referrals from larger firms, but from small firms, capacity will be a major factor.
- grabeh 13y agoThis is very true. There are obviously a whole a range of potential causes of a referral. I just find the use of 'largest law firm' a bit ambiguous and unnecessary in light of the potential CoI issue. 'Network of firms' or something similar would be better.