I think this is the power of twitter - to be able to hear word of mouth, and influence it. Like any communication, it doesn't need to be done in a misleading wa

I think this is the power of twitter - to be able to hear word of mouth, and influence it. Like any communication, it doesn't need to be done in a misleading way. This might be partly why twitter gets so much mainstream press/TV: it is a good thing for their advertisers.