The "elevator pitch" is not very clear, so I'll summarise what I have gathered. The idea, from the website, seems to be threefold: a CV service, a referral mar

The "elevator pitch" is not very clear, so I'll summarise what I have gathered. The idea, from the website, seems to be threefold: a CV service, a referral marketplace, and a (free?) repository of legal documents. The emphasis seems to be on credibility: it looks like you need 50 connections before taking place in the referral network, which, if they can ensure that most accounts are held by bona fide lawyers, is solid. I would like this kind of professional-to-professional service to succeed. Elance is not a good comparison, I think.